Growing tourism together

29 November 2019
Azerbaijan, Baku

View the ATS 2019 agenda

About the Azerbaijan Tourism Summit

The Azerbaijan Tourism Summit 2019 is a cooperative platform established by the State Tourism Agency and the Azerbaijan Tourism Board for stakeholders in the tourism industry to discuss the development, marketing and promotion of travel to and within Azerbaijan.

Read more about the Azerbaijan Tourism Summit 2019

The Azerbaijan Tourism Summit 2019 programme

Time Brief information Speakers
9:00-10:00 Registration
10:00-10:15 Room:Auditorium Opening ceremony
  • Fuad Naghiyev
  • Florian Sengstschmid
10:15-11:00 Review of 2018/2019
  • Bahruz Asgarov
  • Kanan Qasimov
  • Martin Kleinmann
  • Rufat Hajiyev
  • Sakina Asgarova
11:00-11:15 Outlook 2020 and next projects
  • Bahruz Asgarov
  • Kanan Qasimov
11:15-12:00 Q&A session
  • Fuad Naghiyev
  • Florian Sengstschmid
  • Bahruz Asgarov
  • Kanan Qasimov

Panel discussion: Travel tech and innovation as an opportunity for local tourism development

For the first time, internationally successful Azerbaijani entrepreneurs in the digital tourism sector will come together at the Azerbaijan Tourism Summit 2019 in a high-level panel session. The discussion will give food for thought about how new technologies and innovation can have a positive impact on tourism development in Azerbaijan. The CEOs and founders of companies such as,, Expedia will give their firsthand insight into the experiences and challenges of digital start-ups. Moreover, they will share their recommendations and ideas on how local entrepreneurs can contribute to shaping the future of digital tourism in Azerbaijan.

  • Yekaterina Bogatiryova
  • Garib Mehdiyev
  • Javid Nadirov
  • Emin Sharifov
  • Mammad Karim
13:00-14:00 Lunch
14:00-15:30 Afternoon sessions: Block 1

Room: B3+B4

Session brief: Following a presentation on the topic of Creating Experiences and Overview of Products created by ATB, participants will be split into groups and offered to Create an Experience using the cluster _ theme _ country of arrival. The workshop will have an interactive atmosphere as each group of participants will receive a chest box filled with items that might represent Azerbaijan. In addition, everyone will get a leaflet with practical information on how to create, promote and deliver the experience. By the end of the session all participants will have fresh ideas on how to create new and unique experiences in Azerbaijan.


  • Mark Elliott - Storyteller, writer
  • Sakina Asgarova - Industry Associations Manager at ATB

Audience: Travel agencies and tour operators

Room: Auditorium

Session brief: The session will discuss the existing support mechanisms and prospects for tourism in Azerbaijan, the incentive tools used in neighbouring countries, as well as the contribution of international organisations to the development of country tourism at the local and regional levels. Guests from different areas will also seek to find answers to important questions related to tourism.


  • Vugar Bayramov – Chairman of the Center for Economic and Social Development


  • Niyazi Safarov - Deputy minister, Ministry of Economy
  • Kestutis Jankauskas – Ambassador, Head of the EU delegation in Azerbaijan
  • Kanan Gasimov – Chief of Staff, State Tourism Agency, Republic of Azerbaijan
  • Shennur Aldemir Dogan –Deputy Director General of Investment and Management, Ministry of Culture and Tourism, Republic of Turkey
  • Onur Adiyaman – Chief Executive Officer, East Black Sea Development Agency, Republic of Turkey
  • Sonia Fontaine – Country Director, Representation of the German Agency for International Cooperation (GIZ) in Azerbaijan

Audience: Representatives of state bodies, international organizations and diplomatic missions, tourism entrepreneurs, experts, students, representatives of non-governmental organizations

Room: A6

Session brief: Representatives of Azerbaijan´s most successful and desired hotels share knowledge about the strategic usage of digital marketing, customer engagement activities and how services and processes can be improved by listening to clients. Moreover, ideas for cultural entertainment and better service quality in F&B and reception will be presented by the speakers. The advantages of Azerbaijan´s membership of HOTREC and of the Hotel Stars Union will be further explained by the Azerbaijan Hotel Association.


  • Gunay Saglam – Secretary General at Azerbaijan Hotel Association


  • Ulviyya Talishinskaya – Director of Marketing Four Seasons Hotel Baku
  • Najaf Badalov – General Manager Marxal Resort Sheki
  • Max Venturelli – Director of Operations at JW Marriott Absheron Baku

Audience: Hoteliers and representatives of hospitality sector

15:30-16:00 Coffee break
16:00-17:30 Afternoon sessions: Block 2

Room: A6

Session brief: During this interactive session you will learn about the digital marketing environment in the tourism sector and how you can achieve better results with digital performance. Topics will cover identifying your target audience, using all aspects of social media, Google, & Co., identifying key moments along the booking journey and other aspects of relevance for marketing and selling your commercial activity.

Speakers (Scalista):

  • Daniel Arroyave - Founder & CEO at Scalista
  • Andrew Reinhart - Online Marketing Specialist at Scalista
  • Peter Balla - Digital Marketing Specialist

Audience: Tourism industry stakeholders, start-ups, entrepreneurs and students

Room: B3+B4

Session brief: On behalf of the Azerbaijan Convention Bureau the speakers will create an engaging workshop environment in which various topics will be discussed: how can Azerbaijan attract business events? What incentives does the destination offer to meeting planners? What are the strategies and objectives of the Convention Bureau to transform Azerbaijan into a successful business location?

Moderator: Ivo Franschitz – Owner & Managing director of ENITED Business, Business Events Expert


  • Sevda Aliyeva – Director of Azerbaijan Convention Bureau
  • Henrik von Arnold – Senior Consultant at ENITED Business

Audience: Local, regional & national public and private stakeholders of the tourism and business events industry

Room: Auditorium parquet

Session brief:The national tourism industry requires well trained employees, skilled professionals and reliable statistics for successfully managing its businesses. This session delivers insight into how tourism statistics and research as well as vocational and higher education are linked and how its results can satisfy the tourism industry. Moreover, the speakers will present where the tourism service providers and students can find accurate data, monthly statistical reports, market and industry studies, as well as opportunities for collaboration.

Moderator:Bahar Qaniyeva – Cluster Director of Revenue and Business Development of Absheron Hotel Group


  • Nijat Abbasli – Head of Research and Statistics Division at STA
  • Huseyn Hasanov - Head of Education and Training Division of Azerbaijan State Tourism Agency Azerbaijan
  • Jamaladdin Guliyev – Deputy Head of the State Employment Service under The Ministry of Labor and Social Protection of the Republic of Azerbaijan
  • Zamin Badirkhanov – Head of the department of the State Agency on Vocational Education under the Ministry of Education
  • Yuliya Bajenova – Project manager of GIZ EDVET
  • Nigar Baimova – Deputy Director, British Council in Azerbaijan

Audience: University students of all levels, research staff, tourism businesses

Baku Convention Center

Tabriz Street 130, Baku, Azerbaijan

Meet the ATS speakers

Fuad Naghiyev

Chairman, State Tourism Agency

Florian Sengstschmid

CEO, Azerbaijan Tourism Board

Kanan Qasimov

Chief of Staff, State Tourism Agency

Bahruz Asgarov

Deputy CEO, Azerbaijan Tourism Board

Sevda Aliyeva

Director of Azerbaijan Convention Bureau

Martin Kleinmann

President of the Azerbaijan Hotel Association, CEO, Absheron Hotel Group LLC

Gunay Saglam

Secretary General at Azerbaijan Hotel Association

Ivo Franschitz

Owner & Managing director of ENITED Business, Business Events Expert

The Azerbaijan Tourism Summit 2019 organizers